Is your real estate website as engaging as it could be? If not, now is the time to
consider adding a blog to your site. Of all the opportunities to distinguish your
services from those provided by other agents, blogging is one of the very best because
there are so few out there. According to the 2007 NAR Member Profile, only 2 percent of
REALTORS "frequently use blogs" compared with 88 percent who "rarely or never use blogs."
Aside from helping you stand out, good real estate blogs go a long way in demonstrating your
professional expertise, local market knowledge, and community involvement. They also enable you to:
- Build trust and cultivate warm prospects who are easier to convert into clients and referral sources
- Develop an online professional network that can provide answers for every kind of real estate question
- Build a community resource website that becomes a prospect magnet
- Expand your sphere of influence online by creating a dialogue between willing participants
- Improve search engine placement and drive traffic to your website(s)
- Reinforce your drip marketing campaigns
Remember, the key to a good blog is original content that is updated frequently to
keep your visitors coming back. As you know, repeat visits to your site will help ensure
that you’re the one these prospects call when they decide to enlist the services of a real
estate professional. Click the links below to review some great examples of engaging real
estate blogs.
David Gordon, Coldwell Banker
Carol & Briggs Christie, Keller Williams
Lynne Mercer, Coldwell Banker