Top Producer 7i and 8i Tip
Use the Community and School Reports more strategically.
Are you taking advantage of the Community and School Reports which are included
free of charge with Top Producer 7i and 8i? These impressive reports offer an easy
way to get your clients' attention by demonstrating your professionalism and market
expertise.
Here are some quick tips for using the reports to nurture leads and client relationships:
Early in the Sales Process
Many agents tend to send Community and School reports to clients far into the sales
process. However, some of our clients have been sending them earlier in the sales
process as a door opener to show prospects the kind of information they can offer
and to get their brand noticed up front.
After the Lead Turns Cold
Sending the Community and School reports is great way to open the line of communication
with past prospects who have turned cold. Use Community and School Reports as powerful
value-added content in communications you send as you work to rejuvenate the cold
account.
When a client is considering another neighborhood
Create Community and School reports for clients who are thinking about moving to
other neighborhoods. Instead of them looking for a new Realtor, you can show your
expertise in the new community by sending them a Community and School report customized
for that area.
Have fun with them
By default, the Community Reports compare a particular Zip Code to the overall average
State data. However you can easily change that setting to compare one zip code to
another. So have fun and do things like comparing the prospect’s area with a celebrity's.
Have your email include something like, “I thought you may enjoy reviewing the data
comparing your community to 90210, and see how the stars live.”
How to create and email Community and School reports.
Visit our website to learn more about Community and School Reports for Top Producer 8i.