Due to the Market Snapshot, I estimate that I’ve gained no less than 8 solid clients
and closed at least 3 of them over the past six months, with a good chance to close
a few more. Also, the amount of listings I have lost since sending the Market Snapshot
out to my clients is almost negligible.
My area is third in the nation for foreclosures and as a result, many properties
stay on market longer then normal. Since my clients receive the Market Snapshot
regularly, they fully understand that this is an overall market trend and not due
to my lack of ability to sell their property. Also, since the reports are automatically
being sent to my clients on a regular basis, my name remains at the forefront throughout
their listing period. Therefore, they almost always renew the contract with me even
through these tough conditions. The Market Snapshot also helps them to understand
fair value for their property, given the current market trend in their area. This,
of course is a very valuable tool when trying to negotiate an appropriate listing
price.
There are two main instances where I use the Market Snapshot. First, I send it to
my clients or prospective clients before going on a listing presentation. It gives
them a realistic idea of pricing in their area and also highlights my expertise
of market conditions.
The second thing I do is include a link to a free Market Snapshot on my Web site
and in all my emails. From that alone I get new requests every week. If the prospect
enters their phone number through my Web site lead form, I follow-up with a phone
call. I follow up with an email if all they entered was their email address. I have
found that no one has ever had any difficulty reading the report. Some only look
at the listings, while others read every portion of it.
I also find it a fantastic educational tool that helps me stay knowledgeable about
local market trends. For example, the report tells me how many homes have sold in
the past three months in a zip code, versus the total number that are on the market,
versus the number of new listings. When sellers see that there are many more new
listings coming on the market during the period than are being sold, they are much
more likely to price the home accordingly.
Over the years, the Market Snapshot has become a central component of my business,
one that enables me to keep up with the changing market and ensure that my clients
see me as the local expert.
Jeff Launiere, P.A., e-PRO
Keller Williams Realty
Tampa, FL
Visit Jeff's Real Estate Services in Tampa Web Site
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