What's New?
Market Builder now allows REALTORS to choose more than 400 targeted addresses and
gives them more flexibility to farm small pocket segments.
Market Builder has been considered a great success in the short time since Top Producer
brought it to the market. You may have noticed that some of the past REALTOR Success
Stories in The Topline have been Market Builder related. The program has been so
successful that many clients have requested the option to farm more then 400 recipients
at one time and also have more flexibility to choose assorted small pockets of farm
areas throughout their geographical territory.
As you may already know, Market Builder is a powerful marketing solution that combines
high impact direct mail with an effective automated system for capturing and following
up with prospects. In the past, you had two options for pinpointing the 400 recipients
in your area who would receive 3 Jumbo Postcards, with a corresponding invitation
to receive the Market Snapshot. One option was to initially choose an address of
a particular home and Market Builder would automatically create the farm area of
400 locations around that original address. The other option was to choose street(s)
in one zip code and Market Builder would create a list of 400 locations within that
zip code.
What’s new with the Market Builder
The new version replaces these options with a more precise method of targeting specific
areas. Now you can select isolated pockets to market your services within multiple
zip codes. You can choose a specific address and then choose how many recipients
you want targeted around that address. You continue to choose different specific
location addresses with corresponding numbers of recipients until you reach a minimum
total of 400. And now you can add additional recipients by increments of 100 for
only and additional $21.25 a month.
Contact our Sales Department to either upgrade your existing Market Builder subscription,
or if you don’t already have Market Builder, call to find out if it functions with
your MLS board. See sales contact info at the bottom of the page.
Click
here to learn more about Market Builder