Success Story
"I began receiving responses from the very first 30 postcards
sent out by the Market Builder program..."
We have had little success in the past utilizing typical postcard campaigns. In
fact, we recently worked one territory quite aggressively for a year and received
no responses. However, I decided to give the Market Builder program a try because
I noticed it was not just a postcard campaign. Instead, the postcards were just
one aspect of a fully integrated farming system with a strong call to action.
We went online October 12th to set up our Market Builder account and to target our
farming territory. The personalized postcards were sent out three days later and
we had our first response just a few days after that. We are currently experiencing
a response per every 30 postcards. I think this is working better then our last
initiatives largely because of the strong value proposition that the Market Snapshot
brings to my prospects. While our phone number is on every card, interested parties
simply go online to request an immediate, personalized online local market report.
Branded as if I created it, the Market Snapshot they receive is sent to the buyer
or seller prospect within a few minutes. Their contact information is also automatically
captured into our Top Producer 7i account, creating a new lead for us to nurture.
My Market Snapshot is now automatically being sent to these prospects as often as
they request. This process is going a long way to help position us as the local
market experts.
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Real Estate Services in Austin Website
Stephen M. Sunshine
The Sunshine Team
Keller Williams® Realty
Austin, Texas