Market Snapshot Tip
View the “Details Report” to monitor and react to the frequency with which prospects
view your Market Snapshot
The Market Snapshot is a specialized, automated program that helps keep your name
front of mind with early stage leads and past clients. It nurtures these contacts
while you spend face to face time with your current clients. However, periodically
you should take the time to review the Market Snapshot “Details Report” to monitor
and react to the frequency with which prospects view the online Market Snapshot.
For example, suppose a prospect typically views the Market Snapshot once or twice
a month. If that prospect suddenly started to view the report over 10 times in a
month, you would be presented with a good indicator that he or she is becoming more
serious about buying or selling their home. It’s safe to say that this would be
a good time for you to either contact them directly by phone or create an automated
Action Plan in Top Producer 7i to send a series of emails or direct marketing pieces
to that client.
Learn More about Market Snapshot