“We get over 7 leads a week from the Market Snapshot widgets that we have posted
on our Web sites, and over 10 prospects each week from postcards we send using the
Market Builder system.”
My wife Paris and I have branded our business based on our roots in law enforcement.
My career in the LAPD spanned 17 years, and I am now a Full Line Reserve Officer,
having recently retired from the force to assist Paris with our real estate business
full time. Together, we run the Paris911 Team and have built our entire business
model around Top Producer.
We are members of four different boards of REALTORS in the Los Angeles area and
its surrounding communities. We utilize the Market Snapshot product for each of
these boards and therefore gain leads from all four areas. I estimate that we get
over 7 leads a week from the Market Snapshot widgets that we have posted on our
Web sites. The Market Snapshot really goes a long way to demonstrating our commitment
to prospects and also gives us an edge over competitors who aren’t offering this
specialized service. The fact that our Snapshots are customized with our logo and
contact information helps us to stand out by reinforcing our brand.
We’re also sending out over 800 postcards per month using the Market Builder system.
The response has been over 10 prospects each week from very enthusiastic sellers.
In addition, we send out 250 Just Listed and Just Sold postcards for every property
Talk about a referral generator! That was a piece of the puzzle I was not even considering
until recently.
We had been taken advantage of when we purchased our first home, which was one of
the main reasons we decided to move into real estate as a profession. We offer a
very client-focused service and a specialized marketing strategy that has elevated
us to Top Producers at RE/MAX. The Top Producer products fall in line with the approach
we have cultivated and make our clients feel comfortable and secure in the knowledge
that we are market experts. Top Producer 8i, Market Snapshot, Market Builder, and
the Just Listed and Just Sold cards are fantastic tools and we couldn’t run our
business without them!
Connor MacIVOR
Paris 911 with RE/MAX of Santa Clarita
Santa Clarita, CA
Visit Connor’s Santa Clarita Real Estate Web site.